From May 14-16, Innercia actively participated in Future Retail 2025, the most important retail sector event in Colombia and Latin America, held at the Valle del Pacífico Events Center in the city of Cali. This gathering brought together more than 4,000 business leaders, brands, and global industry leaders to reflect on the present and future of intelligent commerce.
Under the concept XTREME: Mastering the Game of Divergent, Exponential and Intelligent Commerce, the sixth edition of the event was consolidated as a platform for knowledge, networking, and applied trends. The agenda included more than 45 high-level national and international conferences, with key topics such as artificial intelligence, omnichannel, leadership, user experience, e-commerce, and new narratives for brands.
Innercia was present with a proposal aligned to contemporary retail challenges: strategically connecting brands and spaces with consumers. Our participation reaffirmed our commitment to providing solutions that drive more agile, more visual decision-making with greater commercial impact. During the event, attendees were able to learn about our vision regarding the role that applied technology plays at the point of sale, as well as the value of well-designed solutions to influence the shopping experience and business results.
One of Innercia’s main focuses was presenting how data analysis, market intelligence, and shopper insights allow commercial spaces and their strategies to evolve. Always from a practical, realistic perspective and with a deep understanding of the Latin American context.


Additionally, as exclusive distributors of a renowned international video analytics platform with artificial intelligence, Innercia demonstrated how it is now possible to strategically manage in-store dynamics, optimizing resources and generating real-time value. These types of solutions are designed for leaders who understand that the future of retail is no longer tomorrow: it is today.
From Innercia, we celebrate having been part of an event that inspires, challenges, and connects. We continue building the future of commerce through design, intelligence, and innovation with purpose.