Smart Displays: How to Drive Sales and Win Customers at the Point of Sale

Retail is evolving faster than ever. Every year, more than 30,000 consumer products are launched into the market, creating a constant challenge for brands: how to stand out in a crowded environment.

That’s why innovative display solutions aren’t just an option—they’re a competitive necessity.

Why Are Innovative Display Solutions Essential?

With consumers demanding a seamless experience between digital and physical environments, the point of sale becomes a critical space. According to the Shop! Association (formerly POPAI), the next generation of shoppers expects smooth in-store technologies like interactive screens and electronic shelf labels to enhance their experience. Furthermore, studies by Shop! reveal that over 76% of brand purchase decisions are still made directly at the point of sale. That’s why displays must go beyond being simple structures—they should become strategic tools that deliver experience, convenience, and emotional connection.

Innovative displays

  1. Increase product visibility
  2. Communicate value propositions effectively
  3. Drive impulse purchases
  4. Strengthen brand recall
  5. Support omnichannel strategies

5 Retail Display Trends You Need to Know

En un mundo donde la experiencia online y offline se integran, destacar en la tienda física ¡puede marcar la diferencia! Por eso, aquí te contamos las 5 tendencias más relevantes que están transformando la industria:

1. Sustainable Materials

Over 78% of consumers expect brands to use eco-friendly materials. At Innercia, our patented PTA® material is 100% recyclable, lightweight, and cost-effective—an ideal alternative to traditional substrates.

2. Modular and Customizable Designs

Retailers are demanding modular displays that adapt easily to promotions and seasonal campaigns. This approach maximizes ROI and extends each display’s useful life.

3. Smart Shelving and Electronic Shelf Labels (ESL)

The North American ESL market is growing by more than 16% annually, enabling real-time pricing updates and improved operational efficiency.

4. Interactive Experiences

Digital screens, sensors, and LED lighting transform traditional displays into immersive experiences. These elements can increase dwell time by up to 30%.

5. Premium Materials and Finishes

More brands are turning to high-end finishes and tactile elements to convey a sense of value and differentiation.

Types of Innovative Display Solutions

Here are just a few examples of the display solutions we design and manufacture at Innercia

Every project is strategically designed to make your products stand out in-store.

The Impact on Your Business

Innovative displays deliver measurable results:

References:

 

  1. NielsenIQ – Sustainability and the Consumer: Trends That Matter in 2024.
    https://nielseniq.com
  2. SHOP! (Point of Purchase Advertising International) – Global Shopper Study.
    Shop! Association – Enhancing retail environments and experiences
  3. Grand View Research – Electronic Shelf Label (ESL) Market Size Report, 2024.
    https://www.grandviewresearch.com/industry-analysis/electronic-shelf-label-market
  4. ShopperTrak – How In-Store Technology Can Boost Shopper Dwell Time.
    https://www.shoppertrak.com
  5. Nielsen – Category Shopping Fundamentals – Understanding How Displays Drive Incremental Sales.
    https://www.nielsen.com

Ready to Transform Your Retail Space?

If you’re looking to elevate your in-store presence with displays that combine creativity, functionality, and sustainability, we’re here to help.

Innercia has over 25 years of experience helping brands across Latin America and the U.S. connect with consumers at the point of sale.

Let’s Talk!

Share your information below, and we’ll reach out to schedule a free consultation with our team.